Giordano Philippines Debuts on Philippine Fashion Week

Giordano debuts on the runways of Philippine Fashion Week with a sneak peek of their
Spring Summer 14 collections. This Saturday, October 26, 2013 at the SM Mall of Asia
Main Atrium, Giordano’s new collections – Holiday Cruise and Linen Story will bring
some fresh summer vibe on the catwalk with 85 looks featuring nautical elements,
updated chambrays, summer linens, oxfords in crisp pastel palette and an array of
colorful basics. Live beats provided by DJ Callum David, a.k.a. DJ Vinimal will set the
show sailing on a breezy summer cruise.

A pop-up exhibit, open from 12 noon until 9 in the evening, will give the guests
something extra to look forward to. Staged in a nautical themed store, guests can soak
up on the seafaring vibe of Giordano. Furthermore, fashion bloggers will get to show
their eye for fashion by their personally-styled mannequins which will be exhibited at
the booth. Fashion fans and followers will get the chance to meet these bloggers at
certain times throughout the day: Aisa Ipac, David Guison, Alyssa Lapid, Tracy Ayson,
Kookie Buhain, Mikyle Quizon, Dani Baretto, Miko Carreon, and Enciso sisters, Vern and
Verniece.

Also part of the exhibit will be a showcase of World Without Strangers prints done by
local artists, Soleil Ignacio, Chi Chi Monster and Barry Ambrosio. Giordano will be giving
away 45 shirts featuring these ironed-on prints.

Not to miss out on this happening event, a Twitter/Instagram booth will also be set up
on the pop-up exhibit. Anyone can join and post photos using the hashtag
#GiordanoPhFW and get photo print outs for free! Freebies await those who stay
connected to Instagram or Twitter during the event.

In addition to all that, sweet discounts will be given to shoppers on the day of the show.
Special discount coupons will be distributed at the pop-up exhibit which will give 20
percent off on all regular-priced items. Meanwhile, privilege card holders will get 15
percent off and walk-in customers will get 10 percent off.

For invites to Giordano’s show, keep a close watch online and follow Giordano
Philippines on Facebook, Instagram and Twitter.