Penshoppe steps into online retail with Lazada Philippines

The Philippines’ most admired lifestyle mega brand Penshoppe continues to push the envelope further as it embarks on online retail with the Philippines’ Online Shopping Mall – Lazada.com.ph.

From its cool and affordable items that appeal to the Asian fashion palate, to top-billing international celebrity endorsers, Penshoppe has continuously wowed and made waves in the Philippine fashion retail arena. Now, the brand is set on conquering new and exciting territory – Online Retail; and in tandem with Penshoppe on its journey is the Philippines' Online Shopping Mall – Lazada.

“Our partnership with Lazada stems from the company-wide commitment to serve our customers. While we continue to build and expand our brick-and-mortar stores here and abroad, Lazada will help us reach out to more consumers so they can enjoy the hassle-free Penshoppe shopping experience wherever and whenever they want,” says Golden ABC President and CEO Bernie Liu.

Excitement is really brewing in the air as Lazada Philippines’ Co-Founder and CEO Inanc Balci welcomes the lifestyle megabrand into Lazada. “We are very thrilled and happy to have Penshoppe with us and we both value the trust and confidence that they have placed in each other and we take this very seriously,” mentions Balci. “Lazada has expanded its categories from mobile and laptops to include lifestyle in our fold and we are dedicatedly strengthening our lifestyle categories, and working with the lifestyle megabrand such as Penshoppe is truly motivating,” Balci adds.

Penshoppe can now be purchased from Lazada Philippines by simply logging into www.lazada.com.ph/penshoppe. For more updates on sales promo and new products, subscribe to www.facebook.com/lazadaphilippines and visit www.lazada.com.ph

Penshoppe remains true to its fun and active vibe

Top retail brand Penshoppe showcased its Spring/ Summer 2014 collection that captures its classic fun, youthful appeal while staying in-sync with what’s hot.

The cool, casual and laidback collection includes Penshoppe’s signature colored jeans, biker jackets, and cozy, lightweight pullovers.

Flirty skater skirts and dark jeans paired with simple tees or statement shirts complete the preppy yet fresh ensemble, while the playful mix of basic and light block colors with camo prints and print on print combinations bring out an edgy vibe.

Among the other staples in the collection include skinny jeans, cardigans, and checked shirts. The base hues of white, black and grey are amped by mustard tones, brick red, and navy blue.

Clean, fresh and up-to-date – that’s the Penshoppe statement for 2014.

Philippine Fashion Week: Penshoppe Showcases Their New Collection for Spring Summer 2014

Fashion retail giant Penshoppe goes modern retro for their collection this Philippine Fashion Week Spring Summer 2014. Expect structured and tailored pieces to walk down the runway this season, featuring patterns from both ends to the print spectrum. Their Future Abstraction collection will be featuring geometric and kaleidoscopic prints in shades of coral pink and off-white their equatorial collection goes all natural with prints inspired by the lushness of the tropics. 

A permanent fixture since the beginning of Philippine Fashion Week, Fashion house Penshoppe will debut its Spring Summer Collection 2014 this 26 October 2013, 8pm, at the SMX Convention Center. 

An Edge of Casual Fashion for Penshoppe Pre-summer 2012

Fresh from a stellar 25^th anniversary year in which leading fashion brand PENSHOPPE showed every other local apparel group how a leveled up campaign should be, the label now continues its brand-repositioning process, with the goal of reinforcing its position as the top of the mind brand for years to come.

So what can we expect from PENSHOPPE this 2012? Traditional casual wear with clean nautical touches. Color blocking. Light fabrics that are easy to wear. “The latest campaign is more relaxed and approachable. Definitely feel good fashion with a casual edge,” shares Brand Director Alex Mendoza. “Trends to look forward to over the year are more vivid use of colors, clean silhouettes, acid wash jeans and our highly popular varsity jackets.”

Consequently, PENSHOPPE kicks off its Pre-Summer 2012 campaign with a modern take on cheerful wardrobe fundamentals such as jeans, shirts, jackets and other signature style as fronted by the brand’s strongest brand presenters: Gossip Girl star Ed Westwick, Asian superstar Mario Maurer and local “it” girl Solenn Heussaff. 

CASUAL COOL: The New Kind of HOT

There are many reasons why a smart, sensible guy’s girlfriend would take one long look at Ed Westwick’s latest campaign for PENSHOPPE and run to the store – boyfriend in tow. After his surreal visit to Manila last year much to the amazement of fans and fashion observers alike, it seems apparent that to create a Chuck Bass out of every guy became every girl’s 2012 resolution.

To start off the new year Ed remains as PENSHOPPE’s biggest level up ammunition and for one very good reason: There is no one out there who can pull it off the way Ed can.

Simply put, there is no other Chuck Bass.

Starting the New Year with a SMILE

If Ed Westwick is considered by many as PENSHOPPE’s marketing ammo, then it is fair to say that Asian heartthrob Mario Maurer is the brand’s sales catalyst. Soon after the 23 year old was signed last August sporting the brand’s now famous varsity jacket, the item immediately went out of stock – early on proving that anything the kid touches turns into gold.

And that was just the beginning. Indeed, anything that Mario wears from his PENSHOPPE collection sells fast: jacket, jeans, shirt, shoes, you name it - even a cap. Proving his incredible cult-like following among teenagers as well as young adults, anything he models are likely to fire up fans to line up and buy across PENSHOPPE stores nationwide.

It’s HIP to be “IT”

Solenn Heussaff is not just a pretty face – she is a powerful female influencer.  Prior to her entry into local showbiz, it was PENSHOPPE who discovered her years ago when she was just modeling. Since then, Solenn has fronted some of the brand’s most memorable campaigns.

With more than 440,000 plus followers on Twitter to date, the French-Filipina has sure come a long way since first being discovered by PENSHOPPE. She also possesses a sophisticated personal style that makes her the perfect female lead for what is now considered the Philippines’ fashion powerhouse.

For the newest styles and hottest celebrities follow @PENSHOPPE on https://twitter.com/#!/PENSHOPPE or like them on Facebook at http://www.facebook.com/penshoppeofficial

Penshoppe Trailblazers Highlights on Philippine Fashion Week Holiday 2011

One of the most exciting events which I shouldn’t want to miss in Phillippine Fashion Week is the Penshoppe runway which every year, I am excited to attend. This year I was lucky that I was invited to witness their fourth season entitled “TRAILBLAZER”.

Penshoppe Holiday 2011 title “TRAILBLAZER” comes up with aesthetic and persona of the well-known action star James Bond. Thus, TRAILBLAZER resonates comfortably as a Bond-film title sorts. The given title flows from a natural progression from previous ones — i.e., Revolution,Elevation, and Arrivalist. Once a person has remarkably arrived, setting an example for others to emulate would be the consequent challenge. The title not only describes the brand thrusting forward; but, extends further to those who choose to wear PENSHOPPE merchandise —creating a brand and style loyalty among peers.

Models ramp on the runway wearing clothes with traces of James Bond Trail which really ignite the fashion world. The men’s denim that dipped in wax was really stunning for its punk glam and it gives leather –like sheen which fashionistas will wish to have. The collection embodies those “known for independent thought, rugged individualism, and pioneering mindsets.” Whether you prefer to slip into a pair of leg-skimming embellished jeans, topped off with a stark white shirt to bring out your inner rock streak or emulate your favorite fashion icon by throwing over a leather jacket and dark sunnies to spruce up your wardrobe, you’ll be making that bold and confident statement! According to their director Alex S. Mendoza, “This collection is heavier on the basics: PENSHOPPE’s irrefutable domain. Not only are the frontliners decked out to rock‘n’roll; but, the pesty paparazzi and frantic bodyguards are donning PENSHOPPE blazers and dark jeans as well.”

Holiday 2011 was also been a year for Penshoppe as they celebrate their 25th year as the leading casual clothing brands. Penshoppe has been an innovator and pioneer in bringing its own unique brand of sophisticated casual wear to the rest of the world. To date, Penshoppe continues to offer a wide assortment of merchandise for men and women, ranging from basics to styling pieces, accessories, shoes and personal care products.