SM Men’s Fashion goes beyond borders

The country’s leading men’s apparel brand celebrates the holidays with bold shades of green, red and other rich jewel tones, giving the usual knits and blazers a more festive appeal.

Denim also takes the spotlight with new and interesting twist. The classic all-denim look of the ‘80s gets a more interesting and edgy look as the fashion brand fuses it with contrasting prints.

Graphic shirts also make a comeback inspired by the human anatomy: skulls, bones, muscle tissues, and even the Vitruvian Man of Da Vinci. Not to mention strong, geometric 3D neon elements that create an illusion of depth.

As for the Spring/ Summer line, SM Men’s Fashion takes on a nautical theme with dominant whites, beiges and blues. With a soft fit and easy-to-wear qualities, the pieces are ideal for a wide range of summer occasions.

SM Boys Teen’s Wear captures the spirit of summer in a modernized collection of photographs consisting of sea, sand and skies. Cloud prints of varying shades complete the line.

Highlighting the show was the much-anticipated runway appearance of top male supermodel David Gandy as the new face of SM Men’s Fashion. Known as the highest paid male model in the world, David’s partnership with SM Men’s Fashion is a testament to the brand’s global thrust.

SM SOUTHMALL RUNWAY PICKS 2012

SM Southmall, the premiere shopping destination in South Metro Manila recently held the 3rd edition of SM Southmall Runway Picks featuring top fashion brands found in the newly renovated mall.  Showcased on the ramp were local and global brands – SM Department Store, SM Ladies Fashion, GTW, 3 Stars & a Sun, Bench, Blue, Inc., Celine, Charles & Keith, Fox, Gingersnaps, Girbaud, Human, Jag, Just G, Kali, Kashieca, Levi’s, Mags, Mendrez, Michelis, Osh Losh, Parfois, Payless, Peppermint, Periwinkle, Petite Monde, Plains & Prints, Promod, Sabella, Shubizz, Tomato Green & Red, Yves Rocher – styled to suit the distinct and discriminating taste of South Metro shoppers. The show also featured Rock and Soil, the Earth Tone Collection, the latest in men’s line by Ulysses King and the debut of his first ever, women’s line. 

The show captured that distinct South Metro savvy of effortless chic, with looks that were laid back, casual and carefree but with the elegance, flair and fashion-forward elements that will surely turn heads. Live music was provided DJ Callum David while guests were treated to entrees from newly opened food tenants – Tous Les Jours, Hollys’ Coffee, Black Canyon Coffee, Breadstory & Krispy Kreme. 

The show was set in the mall’s Food Street area – a newly opened Al Fresco dining strip, currently with 12 new dining concepts – and is set to launch with at least 30 restaurants by 4th quarter this year. For more info, contact he marketing department at 8000447 loc 115 or e-mail smsouthmall@gmail.com.