GET LAUD! 2011 CHRISTMAS PROMO

 GET LAUD, the quality ladies’ apparel, makes use of the finest imported and trendy fabrics throughout all
their creations. Stylishly cut and locally sewn, GET LAUD clothing not only gives superb comfort but
makes its customers instant fashionistas as well. GET LAUD also won the "Marketing Excellence" Award
for 2010 and the "Most Promising Retailer" Award for 2007 from the Ayala Malls. Consecutively, in 2005
and in 2006, GET LAUD received the “Seal of Excellence” Award as the "Best Spandex Apparel Retail
Store" given by the National Shopper’s Association of the Philippines and the National Shopper’s Choice
Awards. In order to celebrate these wonderful years of achievement, GET LAUD will be giving away exciting and chic 2012 tabletop calendars for free! In every calendar, enjoy GET LAUD coupons for a special treat
each in store month of 2012.

Simply shop in any of the participating GET LAUD branches nationwide and purchase regular GET LAUD
items for a minimum of Php 800 on a single receipt. For purchases, cash or credit card may be accepted.
GET LAUD Privilege Cardholders are more than obliged to join. This promo is not valid with any other
promotions and discounts except the GET LAUD Privilege Card.

Make it a shopping date at GET LAUD. Promo period is from November 23, 2011 to January 15, 2012.
So be the first to grab a GET LAUD 2012 Calendar now! Happy Shopping! see more details on http://www.facebook.com/getlaud

BEA BINENE IN HER FIRST FASHION SHOW

Bea Binene, one of GMA 7’s youngest teen star will be one of the modelsin BUM apparel’s biggest fashion show called “REVEAL YOUR DARKSIDE” on November 25/Friday, 6pm at the Mall of Asia Music Hall.

As BUM’s latest celebrity endorser, BEA will strut the runway wearing the latest Holiday Collection of BUM with “Cosplay” as theme of the show as culminating activity of BUM’s online Cosplay Contest launched last August 2011.

So Cosplay and BUM fanatics can expect a one-of-a-kind fashion event that would inspire them to express their angst, passion, and identity more freely through BUM’s Collection. Mall goers will enjoy BUM’s treats as early as 1pm with live games on screen. Shoppers can play live video games at the Music Hall venue and win fabulous prizes courtesy of our sponsors Netopia Internet Caféand Ideal Vision. Register as early as 1pm and get a chance to win prizes in our event raffle such as NOKIA C1 cellphones, five (5) pieces of P500 GLOBE prepaid loads and BUM gift packs. Raffle draw will be held at exactly 6:30pm.

There will be special Cosplay contest during the event. Cosplayers who registered online for the BUM COSPLAY competition will have their catwalkpresentation at 3pm. Three (3) winners will be chosen in the Male, Female and Mecha category/ armored type cosplay. Winners will receive P 2,500 cash and BUM giveaways. For more information about the show, visitwww.bumequipment.com.ph and like us at www.facebook.com/bumequip.

BUM Holds Fashion Show with COSPLAY as Theme

Local clothing brand BUM brings the Cosplay trend to the fore with a one-of-a-kind fashion show at the SM Mall of Asia. If you have a story to tell, don’t keep it to yourself. Flaunt and let the world know through fashion. This has been the youth’s battle-cry these days. Not only are they daring, wearing their colors on their sleeves proudly, they are pushing the envelope when it comes to dressing up, as well.

Even the term “costume play” or “cosplay”, which is the act of dressing up as a fictional character inspired from an anime TV series, or a character they idolized, has found its way into the youth’s wardrobe. Cosplay is no longer a style but it has become a “trend” that is normally seen and worn on the streets. To underscore this “daring” and “experimental” style philosophy, BUM is putting together a fashion show on November 25 at the Music Hall of the Mall of Asia in Pasay City.

Called Reveal Your Darkside, this fashion celebration is the culminating event of an ongoing nationwide contest. Since August 8, BUM has been receiving through its website (http://www.bumequipment.com.ph) countless entries from young stylistas who want to share the world their passion for the brand and the cosplay trend.

Interestingly, the fashion show will also showcase BUM’s new collection for the Holidays. So cosplay and BUM fanatics can expect a one-of-a-kind fashion event that would inspire them to express their angst, passion, and identity more freely through BUM Collections. Mall goers will enjoy BUM’s treats as early as 1pm with live games on screen. Shoppers can play live video games at the Music Hall venue and win fabulous prizes courtesy of our sponsors Netopia Internet Café and Ideal Vision. Register as early as 1pm and get a chance to win prizes in our event raffle such as NOKIA C1 cellphones, five (5) pieces of P500 GLOBE prepaid loads and BUM gift packs. Raffle draw will be held at exactly 6:30pm.BUM products are available at BUM Boutiques and leading Department Stores nationwide. For Show details, visit www.bumequipment.com.ph and like us at www.facebook.com/bumequip . 

The must have Outdoor Products of R.O.X

It’s the perfect time to explore and enjoy the outdoors. A four-day weekend is in the offing, and for the adventurous crowd, this means four days of fun in the wild. And whether you plan to go hiking, biking, surfing, or just hanging out in the beach, Recreational Outdoor eXchange or R.O.X., Southeast Asia’s biggest outdoor superstore, has the perfect gear for you.

“As the region’s leading outdoor expert, R.O.X offers world renowned brands spanning a wide variety of outdoor sports and activities, making us a one-stop shop for all your adventure needs,” says Ruby Palma, Assistant Vice President of R.O.X. “The long weekend is right around the corner, so if you haven’t geared up yet, just drop by our store and we’ll gladly assist you.”

4-day beach getaway

For most of us, a long weekend means a great excuse to hit the beach and take a cool dip. But before you take that long drive to Pagudpud or that quick flight to Boracay, gear up with some cool beach wear to stand out in the sunbathing crowd.

Quiksilver offers top of the line beach clothes and other accessories for men, while Roxy and Volcom offer the hottest bikinis and apparel for women. And to make your vacation as relaxing as it can be, grab some sun block, rash guards, and other beach items from R.O.X. as well.

Surf’s up

For those who aren’t content to just lie in the beach, surfing is the way to go. Hot spots like Zambales and La Union are filled with avid surfers this time of year, and to really get in the surfing zone, take a pick among R.O.X.’s wide range of boards and other surfing gear. With your board at the ready, all you need is a pair of board shorts from Quiksilver and you’re ready to catch that next wave!

Climbing, camping and trekking

If you’re craving for the rush of scaling peaks and conquering the woods, then you’re likely planning for a trip up the mountains to go climbing and camping. For this kind of adventure, you can never go wrong with brands like The North Face and Mountain Hardwear, which offer tents, body gear, backpacks and other essentials that seasoned climbers and trekkers swear by for their extremely high quality and durability.

Backpacking and biking

Whether you plan to go on a fun trip to some exotic tourist spot, or explore the wonders of the wilderness, bringing a reliable backpack is a must. Mountain Hardwear’s Splitter features a spacious loading design that makes it easy to reach for food, water, and other essentials, and its secure pockets are specially made for the outdoors.

And if you’d rather ride the trail than hike it, R.O.X offers a spectacular array of mountain bikes, from the most high-end and cutting-edge to the entry-level variety. Skateboarders can join in on the fun as well, as R.O.X. offers the finest boards from top brands, as well as high-end skater shoes from DC to complete the skater look.

Hit the ground running

Wherever you plan to go to, the right footwear will make a huge difference—especially if you plan on traversing some rocky trails this weekend. For those hardcore hikes, or even those long walks along scenic routes, R.O.X. offers footwear from acclaimed brands Columbia and Salomon. The Salomon Crossmax for instance can be worn for the road or for the trail, and with its SensiFLEX technology, it flexes as your foot expands on longer treks.

 Wide range of gear, for a wide range of activities

Regardless of your thrill, R.O.X.’s  3-floor spacious superstore in Fort Bonifacio Global City offers top-flight gear, and a quick visit to any branch will reveal a stunning array of equipment that spans all kinds of outdoor activities—and a clientele that ranges from the seasoned to the just-getting-started.

“We make it a point to cater to all kinds of adventure seekers, so even if you’re just a beginner, a trip to our store will give you the itch to try something new, exciting, and adventurous, for this weekend and the many more weekends to come,” Palma concluded.

R.O.X. is part of the Primer Group of Companies. Visit R.O.X at Bonifacio Global City, Taguig; Ayala Cebu and Marquee Mall, Pampanga.   

The Stunning New Trends from New York Fashion Week

Full burst of elegant fashion from well known fashion brands and designers shown up during the New York Fashion week. Different style of newly embed designer products brought by Ralph Lauren. Marc Jacobs. Calvin Klein. Spring previews wrapped up at New York Fashion Week with shows by some of the most influential designers in the business before the industry moves on to the runways of London, Milan and Paris. Another great works of influential designers in showing more than just a newly trend. It was an amazing catwalk by supermodels in their elegant outfits. The trends in this year’s New York Fashion Week reflect on the creativity and newly artistry concept of every renowned influential designer from common to significant eco-friendly styles.

When I saw this in Yahoo Fashion News, I was pretty amaze on the new trends that shown up New York Fashion Week. It was an awesome image of models in their wardrobes. See some photos here that I got from http://news.yahoo.com/photos/2011-fashion-week-1315505374-slideshow/ if you want to see the full list of images just click the link.

Opening of Terranova's Largest Store in the Philippines

September 15 is one of the historical day for the well known International fashion brand Terranova. A moment of expressing that the said brand is on its gracious business of progress as they put up their newest and largest store in Mall of Asia. A symbol of their success in bringing Filipino a wide variety of their fashion apparels that embraces by every Filipino fashionistas.

Terranova contributes new style and design of fashion apparels in fashion seasons here in our country. As recognition of the said brand, Filipino proves that the products of Terranova are “IN” in their fashion lifestyle. Through Terranova’s apparel, we can create, remix, in-style new trends that suits for the taste of every young trend setters. It was a quality product that you can manage perfect fashion for every style you have in every season.

In the opening of the Terranova’s largest store in the Philippines located in SM Mall of Asia at Bay City Pasay, it denotes that their business here in the Philippines is very successful and inspired Filipinos in every fashion apparels they had. In line with the store opening, they unveils also their new campaign called “WE ARE TERRANOVA” which features lot of Fall/Winter Collections 2011 fashion apparels that caters Filipinos for the upcoming Holiday Season shopping period.

The event was star studded as many of celebrities and models are gathered together in order to support the opening of Terranova store in Mall of Asia. Aside from other visitors, there are several media who cover the event including the bloggers which I belong. The program was host by MYX VJ Chino Lui-Pio and he presents the newly appoint brand ambassadors Lauren Uy (Fashion blogger and sister of Liz Uy) and Rez Toledo of SomedayDream. After that, Rez Toledo renders some of his songs that really entertain us.

The program is continuing into prospering the store as Mr Steven Tan, SM Vice-President for Operations  and Mr Alessandro Pagliarini, I.T. Head of Teddy s.P.A Italy lead the ribbon cutting. After that Mr. Alessandro Pagliarini renders his message and talk about the success and upcoming services that Terranova can offer to their customers. And at the end of the program, cocktail party is continue and great treats for all of us as we enjoy the shopping spree. I enjoyed the shopping moment because I got my new stuff in styling myself for the next event.

For those who want to shop at Terranova, there are stores in Glorietta 4 which is the first ever store of Terranova here in the Philippines, a branch in Sm North Annex, Festival supermall in Alabang, Robinsons Place in Manila, SM Sourthmall, Ayala Center Cebu, SM Mall Cebu, Abreeza Mall Davao, and of course the newly open and biggest store in SM Mall of Asia first level of the Main Mall.

Feel free to LIKE Terranova in Facebook: http://www.facebook.com/TerranovaPhilippines


Here are some images that I captured during the event:

Trending Celebrity Jet Setters Fashion

Time to travel and need to response on what's gonna be your fashion statement during the travel time. In order to keep you in the trends of fashion in travel wardrobes. Here are some celebrities who pin up their trending fashion statement shown by Yahoo News.

Take a look and find the best jet setter fashion that suits you:

Resources: http://omg.yahoo.com/photos/celebrity-jet-setters/5156/1

Bum makes the growing COSPLAY trend part of everyday fashion

Fashionistas all over the world are now wearing their true colors on their sleeves more prominently their moods. Fashion authorities in the country would tell you that the youth are taking trends out of the pages of magazines (and even comic books!) and into the streets.

Costume Play, or more popularly known as COSPLAY, for instance, is now a growing style trend in the Philippines. What used to be part of the Otaku culture (fans of Japanese comic books or manga), is becoming a common sight in everyday Pinoy fashion little by little. 

There's a lot to Cosplay than a representation of a person's favorite anime character. It also speaks volumes about his/her fantasies, creativity and the center of it all, individuality.

That same level of individuality — which gives cosplayers the courage to show off  their true identities costumes in public — runs deep in Bum's style philosophy. As a brand that represents the youth's conceptions and misconceptions,  Bum is gradually recognizing the Cosplay trend into the Filipino fashion psyche by translating it into more prominent trend. Bum and Cosplay, after all, somehow speaks the same language.

So to mark this fashion assimilation, Bum is opening a contest for young Filipinos through their website. The local clothing brand is inviting young stylephiles to show their individual interpretation of the Cosplay trend by using pieces from Bum. While interested participants are allowed to wear their take on their favorite anime characters, the total ensemble should have shades of Emo Rock and Goth — Bum's signature look, ensync with “MY STORY” Bum’s culminating chapter. 

BUM products (apparel) should be the core component of the costume design based on the character of choice. Costumes may be enhanced by accessories such as wigs, make-up, contact lenses, and other props. If they're feeling a little bit more creative, computer graphics may also be used in the photo layout to enhance the costume/character (with the BUM logo prominently seen in the photo).

Photos must be submitted to Bum as early as possible, so that they will have enough time to get "Likes" on Bum's Website. The 10 entries that get the most "Likes" get a chance to take home big prizes, including a Nikon D3000 DSLR Camera, Blackberry 3G phones, Samsung ES80 cameras, and tokens from Bum.

Promo period starts from August 8, 2011 to October 30, 2011. Announcement of winners will be on October 31, 2011. To know more about the contest rules and mechanics, visit www.bumequipment.com.ph. Bum products are available at Bum Boutiques and leading Department Stores nationwide.

BUM My Darkside Cosplay Competition Mechanics

Welcome to the world of BUM. Cosplay fashionista all over the Philippines... Here's your chance to conquer the world of BUM Equipment as you are now open to join the BUM My Darkside Cosplay Contest. This is the perfect time that you shine not only in BUM society but also in Cosplay community. Let your imaginative mind design the best cosplay costume, wear it and shoot a photo of it and send to http://bumequipment.com.ph/ .

For you to understand the contest. Here's the Mechanics:

1.      Create a character and design costumes based from anime, role playing games, movies etc. and on the following genre of cosplay to be portrayed.

2.      Bum COSPLAY/Character Costume Design Contest is open to Male & Female, 13, years old and above and a resident of the Philippines.

3.      Character & Costume designed mustbeEmo and Gothic inspired (BUM image related).

4.      BUM products (apparel) should be the core component of the costume design based on the character of choice. Bum products are available at Bum Boutiques and leading Department Stores nationwide.

5.      Costumes may be enhanced byaccessories such as; wigs, make-up, contact lenses, props, etc, based on the character of choice.

6.       Computer graphics may also be used in the photo layoutto enhance the costume/character.  (BUM logo must be prominently seen within the photo).

6.       Photographs must adhere to the following guidelines to be approved and
uploaded:

It must be clear and not blurred.

It must be focused on one person only who is wearing the costume.

It must be in portrait orientation.
            It must be in JPEG/PNG/GIF file format and not more than 2MB.
            It must not have any brand/logos present on it, other than that of BUM.

7.  Contestants must agree to the terms and conditions before they submit their photo entries together with their full name, birthdate, complete address, valid email address, mobile no. and character inspiration at http://www.bumequipment.com.ph

8.   A contestant may submit as many entries as long as it’s a different character/costume.

9.  BUM Management and the website administrator shall screen the entries. Entries should not contain any creepy, cute, cuddly and the likes before uploading and posting at BUM’s website.

10. Winning costumes entries (complete set) must be submitted or sent to Bum’s Corporate office at 3^rdFlr., # 86 Jade Bldg., Chico Road, cor., Mc Arthur Highway PotreroMalabon City on or before ________________, 2011, in the expense of the contestant, in preparation for its showcase during Bum’s fashion show in November _____, 2011.

11. All costumes will be returned after the grand fashion show. 

12.  Should a contestant decide to “post” or “share” their photos on Facebook, Twitter or any other website without the knowledge and controls of BUM, BUM shall not in any way be responsible for whatever consequences and or any sort of comments allowing himself/herself to be the subject of varying comments, views and opinions of people, which may be express or relayed not just at BUM’s Facebook Fan page, but in other ways and medium, including but not limited to blogs. In such cases BUM Management & the website administrator will not be in any way held responsible and whatsoever in the dissemination of such.

13.  Promo period starts from  August 8, 2011 to October 30, 2011. Announcement of winners will be on October 31, 2011. Liking period is from August 8, 2011 to October 30, 2011.

                       DEADLINE AND SUBMISSION OF ENTRIES

All entries must be received not later than11:59 PM of October 15, 2011. BUM will not be responsible for any technical delay in the transmission of the entries. All entries must be submitted via www.bumequipment.com.ph

LIKING OF ENTRIES

1. Anyone who visits BUM website can “like” once for any entry.

    A facebook account is needed to like.

2. Liking starts once approved entries are posted on BUM’s website and ends on October 30, 2011 at 11:59 PM.

3. Likes executed at BUM’s website will be considered valid.

4.  Top 10 entries with most likes get to win prizes.

 PRIZES

Prizes at stake are as follows:

Grand Prize

i. Nikon D3000 DSLR Camera

ii. BUM Loot Bag

2nd Prize

i. Blackberry 3G Phone

ii. BUM Loot Bag

3rd Prize

i. Samsung ES80 Camera

ii. BUM Loot Bag

Remaining 7 entries will get PHP1000 worth of BUM items and Loot bag.

Top 10 winners’ creations will be featured at Bum’s fashion show in November.

A participant can only win once in the entire contest. In the event that a participant wins more than once, the following rule shall apply:

a.    The entry with the higher “Likes” shall prevail.

b.    All prizes are non-transferable and non-convertible to cash and or BUM products. 

WINNERS

1. Winners must present a valid ID and registered notice.

DISQUALIFICATION OF BUM AND AFFILIATES’ EMPLOYEES, CONTRACTORS, CONSULTANTS, AGENTS AND THEIR RELATIVES

Employees of BUM, any affiliate of BUM, any of their advertising or promotional agencies, any provider of any prize offered in this contest or any business or entity involved in the development, production, implementation, administration or fulfillment of this contest, as well as their relatives up to the 3rd degree of consanguinity or affinity are disqualified from joining this contest.