Wednesday, August 28

Giordano Philippines Launches “Denim Now Denim Forever”

Fashion trends come and go, but only one thing remains constant: denim. Since it was invented in 1853, the sturdy fabric has been molded into different fits and styles – bell-bottom, boot cut, bleached, washed, colored. And unique to the denim is how it flatters every person who wears it, from workers to rock stars, cowboys to celebrities; it’s the ultimate staple apparel. True to its long and rich history, the denim jean is designed to last forever.

In celebration of this classic material, Giordano Philippines launches “Denim Now. Denim Forever”. Can be worn by anybody in any season for almost any occasion, the raw and colored denim offered in the collection is available in different fits and styles.

“Denim Now. Denim Forever” underlines the material’s sturdy yet comfortable characteristic. “Compared with last year’s denim collection, this year’s pieces are different in terms of fabrication, thread and pocket design. The styles now have a higher spandex content, thus allowing more movement for the wearer,” said Ella Santos, Giordano Philippines Denim Category Buyer.

In this Philippine Fashion collection, Giordano highlights the classic beauty of raw denim. “The dye is expected to fade gradually with continuous washing. This is one of raw denim’s unique characteristics and it must not be considered as an imperfection,” Santos said.

Giordano raw denim jeans come in two kinds of fits and styles: tight tapered and slim tapered for men, slim tapered and skinny straight for women. These pieces are also designed to adjust to the wearer’s shape and size, acquiring a more personal fit.

Colored denim jeans are the ultimate expressions of fun, comfort and style. Similar to Giordano’s legging jeans, the spandex content in these pieces allows wearers to move freely and comfortably. The jeans are available in eight different colors – classic black, washed red, oxblood, mustard, blue turquoise, navy blue, dusty white and dark denim – in skinny tapered for women and tight tapered for men.  

Pieces from the Giordano’s “Denim Now. Denim Forever” are available in all Giordano stores nationwide at an affordable price of PhP999, starting August 23 until mid-September.

Saturday, August 24

TIKTAKBO 6: Water-Themed Fun Run with Sporty Shirt

 Be part of the first-ever water-themed fun run in the country, Tiktakbo 6: Water Dash! This pioneering fun run will take place on Sunday, September 22, 2013 at the Academic Oval of University of the Philippines, Diliman, Quezon City.

Waves of excitement begin as the showers of the Hydro Race Arc open to signal the start of the race. 

Every runner also receives a water noodle gun which maybe claimed at the start or at the end of the race. Throughout the route, water drums are placed so tired runners can rest while having fun by engaging in water gun fights with friends and strangers. At the end, history will be made as runners assemble for the biggest water balloon fight in the metro. Three thousand water balloons will be available for everyone’s enjoyment.

 Registration fees are as follows (inclusive of Race Kit with Singlet, Race Bib, Raffle Stub, Finisher’s kit, and Water gun (to be claimed during event itself)): ·    

500m Dash (for Kids 7 years old and below) – Php300.00
3K – Php450.00      
5K – Php550.00

16K – Php650.00

Registration sites are as follows:
·         Riovana- Katipunan & Active Fun Building, BGC
·         UP JPIA Tambayan - 4th Floor Virata School of Business (formerly CBA)
·         Olympic Village - Robinsons Place Ermita, SM North Edsa, Gate Way Mall & Market Market ·         Olympic World – Trinoma & Alabang Town Center 
·         Olympic Gold- Robinsons Galleria
 ·         Second Wind- Teacher's Village & Ortigas Home Depot

Tiktakbo started in 2008 and since then everybody looks forward to this event year after year, both beginners and professional runners alike. Exciting prizes from our major and minor sponsors await the winners. It is organized by the UP Junior Philippine Institute of Accountants (UP JPIA) for the benefit of the scholarship program, Long-term Educational Assistance Program (LEAP)

For more details, you may contact the following persons:
 ·         Cza Gerona – 09176126558
 ·         Pau Madarang – 09165126247
 ·         Criselle ValiƱa – 09064979272

Visit to view the route maps, singlet designs and other updates.