Wednesday, July 20


Safe, convenient and hassle-free, Multiply connects virtual shoppers to 88,000 online stores

July 7, 2011 – With 88,000 shops accessible with just a click, Multiply has officially become the country’s largest digital mall that offers everything from today’s hottest fashion finds, gadgets, mobile phones to the latest in beauty, mommy and baby products.

What began primarily as a social networking site where millions of people went to share photos and videos, Multiply has evolved to become a fully functioning e-commerce site that not only connects shopping success for virtual shoppers but also real-life business success for its merchants.

“When Multiply made the shift into becoming an e-commerce site, one of the first things we wanted to accomplish was to be able to offer more than convenience and variety to the Multiply shopper,” said Jack Madrid, country manager of Multiply Philippines. “We also wanted to create an e-commerce platform that was reliable and secure that will be able to connect entrepreneurs to their market,” he added.

Safe, hassle-free shopping for virtual shopaholics

Do heavy work hours prevent you from visiting the mall? Trying to find that unique item without
success? Have you ever dreamed of shopping with your PJs on? Whether you’re looking for that perfect dress, the coolest gadget or a one-of-a-kind product, Multply’s 88,000 shops are open for shopping 24/7, and you won’t need to dress up to shop.

But more than convenience and variety, Multiply also offers a secure, easy-to-follow payment scheme through its partnerships with BDO Virtual Card, BPI, Paypal and G-Cash. To lessen purchasing disputes, Multiply also has a Buyer Protection Program for merchants that protects their customer’s purchases.

Sifting through 88,000 on-line stores can be exciting but for those who have no time to ‘window shop’

Multiply has a listing of its 17 product categories: Beauty and Fragrances, Baby and Toddler, Clothing, Shoes and Accessories, Collectibles, Computers, Electronics, Food, Flowers and Gifts, Health and Personal Care, Home and Garden, Jewelry and Watches, Movies, Music and Books, Professional Services, Sports and Outdoors, Toys and Hobbies, Video Games and Everything Else.

Real-world success found on-line

Packed with all kinds of features, the new Multiply site makes it easy, affordable and safe for any would-be entrepreneur to start and sustain his/her own business online, and possibly expand in an offline setting once the business becomes well-established.

Alwin Aguirre has been a successful Multiply merchant since 2008. His site features unique, customized hand bags for men.

Alwin said, “I’ve always had a fascination for bags and setting shop in Multiply was one of the best things I ever did. It’s quick, easy and convenient and saves me time to do other things I enjoy such as maintain a lifestyle blog on the side.”

Jonie Cheng agrees as she’s been a Multiply merchant for two years. Her digital shop focuses on maternity wear and she has been happy with the growth of her business.

“When I began, I was hesitant to put out such a big investment because I wasn’t as familiar with the mommy and baby market. Now I bring in about two collections a year. I’m very satisfied.”

Alwin and Jonie are two of the 2,500 new sellers that register and set up a business in Multiply every month. This number grows everyday and successful user experience has made

Multiply the most preferred online digital shop in the Philippines.

So, why wait? Sign up and start the business you’ve always wanted to put up.

Get connected: Starting your business on Multiply means getting access to the largest online marketplace in the country. And with more ways to reach prospective customers, your business is sure to fly off the wall.

Customize it: Have complete control of how you want your Multiply store to look without burning a whole in your back pocket.

Spread the word: Advertise to match your needs and budget with Multiply PromoteTM and get

Multiply’s stamp of approval with Multiply TrustTM.

Share stories: Find out what your customers want by swapping news and information with fellow Multiply sellers and even with regular buyers.

To get started on your very own business or on hunting for the best deals, register at

Wednesday, July 13

“IT’S SO ME”: GET LAUD with Your Stylistic Fashion

Hello to all Fashionista out there… Do you want to hear new trending fashion that loud up your styles today? I know that you are so excited to see new fashion trend that will bring life to your fashion wardrobe. Make some noise in lauding up your fashion with new style of collection and new looks of brand that brings you updates and latest fashion Encarta. A new looks of trademark that makes yourself proud of who you are; a style of fashion that entitles “IT’S SO ME”…

As you embrace yourself with new set of fashion collection: GET LAUD introduces you their newest collection with a tag line of “IT’S SO ME”. For me the tag line means the real you. In line with your style, personality, and dedication to your fashion, with the help of GET LAUD, it makes sense that you will bring up cool fashion trend. In short, being you with GET LAUD will set you as the trend setter. For the GET LAUD campaign definition: “The official GET LAUD tagline embodies the target market, the Filipina, with the realization she expresses towards her relation with a GET LAUD product or GET LAUD products.” In line with campaign is the sexy and beautiful model of GET LAUD Phoemela Baranda as she shows up the fresh details of the GET LAUD collections.
Brief information about the GET LAUD:

Get Laud! a fashion brand for women, started as a kiosk in Alabang Town Center in 2003. Husband and wife Darren and Gigi Laudencia used Cotton Spandex fabric abroad and turned it into quality wear for women of all sizes. With the growing demand for their concepts, they started the expansion and opened their first boutique in Festival Mall in 2007. The quality design and flirtatiousness of the pieces’ fabric became the vehicle for the rapid success of their company. From the first kiosk, their branches grew to more than 25 stores all over the country, in only a span of 6 years.

It was awarded the "Most Promising Retailer" Award for 2007 from Ayala Malls (Market Market) last April 15, 2008 and "Marketing Partner" Award for 2008 last April, 2009. Consecutively, in 2005 - 2006, GET LAUD! received the Seal of Excellence Award as the "BEST SPANDEX APPAREL RETAIL STORE" awarded by the National Shopper's Association of the Philippines and by the National Shopper's Choice Awards. GET LAUD! Consistently and continuously commits and hold on to its recognition of manufacturing quality and affordable fashion for Filipina women.

Today, GET LAUD is one of the most promising clothing lines that will create a decent and stylish Philippine-made fashion wear that depicts Filipino craftsmanship and design, available and affordable to women of all ages with different lifestyles.
As the GET LAUD continue giving us great fashion, it’s time to level up as being part of top line fashion brand in the country today, GET LAUD introduce also their new Logo that carries the dedication, creativeness, and excellence of the company. So, new brand logo that express unique fashion for all Filipina fashionista.

For more details about Get Laud! You can visit their website at and like their Facebook page at, you can also follow them at Cool surprises and promos await you in the coming days and months!
Special thanks to the following personalities who made their part in the campaign which makes a success:
- Photography: Raymund Isaac
- Model: Phoemela Baranda
- Graphics: Daniel Ruivivar         
- Stylist: Lotho Lotho
- Hair & Make Up: Leo Posadas 

For those who are excited to shop at GET LAUD… Here are the list of the stores nationwide:
Metro Manila 
  • Alabang Town Center
  • Festival Supermall
  • Market!Market!
  • Metropoint Mall
  • SM City Bicutan
  • SM City Fairview
  • SM City San Lazaro
  • SM City Sta. Mesa
  • SM Supercenter Valenzuela
  • Sta. Lucia East Grand Mall
  • Starmall EDSA-Shaw
  • Tutuban Centermall
  • 168 Shopping Mall (3rd Floor)
  • SM City North Edsa
  • Marquee Mall, Angeles, Pampanga
  • SM City Batangas
  • SM City Lipa
  • SM City Lucena
  • SM City Marilao
  • SM City Pampanga
  • SM Supercenter Molino
  • SM City Tarlac
  • Lim Ket Kai Mall, Cagayan de Oro
  • NCCC Mall of Davao (Matina)
  • Gaisano Mall of Davao
  • SM City Cebu