Giordano Philippines Debuts on Philippine Fashion Week

Giordano debuts on the runways of Philippine Fashion Week with a sneak peek of their
Spring Summer 14 collections. This Saturday, October 26, 2013 at the SM Mall of Asia
Main Atrium, Giordano’s new collections – Holiday Cruise and Linen Story will bring
some fresh summer vibe on the catwalk with 85 looks featuring nautical elements,
updated chambrays, summer linens, oxfords in crisp pastel palette and an array of
colorful basics. Live beats provided by DJ Callum David, a.k.a. DJ Vinimal will set the
show sailing on a breezy summer cruise.

A pop-up exhibit, open from 12 noon until 9 in the evening, will give the guests
something extra to look forward to. Staged in a nautical themed store, guests can soak
up on the seafaring vibe of Giordano. Furthermore, fashion bloggers will get to show
their eye for fashion by their personally-styled mannequins which will be exhibited at
the booth. Fashion fans and followers will get the chance to meet these bloggers at
certain times throughout the day: Aisa Ipac, David Guison, Alyssa Lapid, Tracy Ayson,
Kookie Buhain, Mikyle Quizon, Dani Baretto, Miko Carreon, and Enciso sisters, Vern and
Verniece.

Also part of the exhibit will be a showcase of World Without Strangers prints done by
local artists, Soleil Ignacio, Chi Chi Monster and Barry Ambrosio. Giordano will be giving
away 45 shirts featuring these ironed-on prints.

Not to miss out on this happening event, a Twitter/Instagram booth will also be set up
on the pop-up exhibit. Anyone can join and post photos using the hashtag
#GiordanoPhFW and get photo print outs for free! Freebies await those who stay
connected to Instagram or Twitter during the event.

In addition to all that, sweet discounts will be given to shoppers on the day of the show.
Special discount coupons will be distributed at the pop-up exhibit which will give 20
percent off on all regular-priced items. Meanwhile, privilege card holders will get 15
percent off and walk-in customers will get 10 percent off.

For invites to Giordano’s show, keep a close watch online and follow Giordano
Philippines on Facebook, Instagram and Twitter.

Giordano Philippines Launches “Denim Now Denim Forever”

Fashion trends come and go, but only one thing remains constant: denim. Since it was invented in 1853, the sturdy fabric has been molded into different fits and styles – bell-bottom, boot cut, bleached, washed, colored. And unique to the denim is how it flatters every person who wears it, from workers to rock stars, cowboys to celebrities; it’s the ultimate staple apparel. True to its long and rich history, the denim jean is designed to last forever.

In celebration of this classic material, Giordano Philippines launches “Denim Now. Denim Forever”. Can be worn by anybody in any season for almost any occasion, the raw and colored denim offered in the collection is available in different fits and styles.

“Denim Now. Denim Forever” underlines the material’s sturdy yet comfortable characteristic. “Compared with last year’s denim collection, this year’s pieces are different in terms of fabrication, thread and pocket design. The styles now have a higher spandex content, thus allowing more movement for the wearer,” said Ella Santos, Giordano Philippines Denim Category Buyer.

In this Philippine Fashion collection, Giordano highlights the classic beauty of raw denim. “The dye is expected to fade gradually with continuous washing. This is one of raw denim’s unique characteristics and it must not be considered as an imperfection,” Santos said.

Giordano raw denim jeans come in two kinds of fits and styles: tight tapered and slim tapered for men, slim tapered and skinny straight for women. These pieces are also designed to adjust to the wearer’s shape and size, acquiring a more personal fit.

Colored denim jeans are the ultimate expressions of fun, comfort and style. Similar to Giordano’s legging jeans, the spandex content in these pieces allows wearers to move freely and comfortably. The jeans are available in eight different colors – classic black, washed red, oxblood, mustard, blue turquoise, navy blue, dusty white and dark denim – in skinny tapered for women and tight tapered for men.  

Pieces from the Giordano’s “Denim Now. Denim Forever” are available in all Giordano stores nationwide at an affordable price of PhP999, starting August 23 until mid-September.