Alternative fashion is fashion that stands apart from the mainstream commercial fashion. In some cases it may be the fashion of a subculture like goth, hip hop, industrial, cyberpunk, etc. or simply influenced by a subculture. It is fashion from the fringe, and may often be more artistic, than practical. Some alternative fashion shows fuse fashion with music, art and performance. Alternative Fashion is originated in London as one of fashion event that held every month of April. Alternative fashion show in London is called Swatch Alternative Fashion Week. This is the event for new designers to be discovered. This event presents East London’s major fashion event – Alternative Fashion Week. From April 20 to 24 in Spitalfields will play host to the most original and creative collections by a fresh crop of new designers with truly innovative ideas.
The highlight of this event are starts with Stunning new models will be taking to the catwalk with many arriving hot from the special model training course run for 6 weeks prior to Alternative Fashion Week. Fashion shows will be open to the Press and Public daily at 1.15pm accompanied by live contemporary jazz from Tex Tile and the Catwalk Combo. The fashion market that surrounds the catwalk from 11am to 5pm each day is a shopping sensation with stalls selling an exotic range of clothes, textiles and accessories.
There are over sixty young designers and to recent fashion and textile graduates selected to show their work, establish their labels. There will be Women's clothing and Men's clothing from the sublime to the sensational, with an emphasis on environmental awareness and ethical sourcing with original and recycled textiles are a major feature. Alternative fashion week is where all the best new designers are to be discovered. It provides a genuine alternative for them to present their work directly to the press, public and the fashion industry. Designers come from all over the UK and this year from Italy, Croatia, Sweden, Finland and the USA. This is the event where new designers are able to recognize in their master piece. And have the right to be place someday as one of the major brand of designer clothing in Fashion Industry.