Giordano Philippines presents its Spring Summer 2014 Collection at Philippine Fashion Week

MANILA, OCTOBER 26, 2013 – Giordano makes its Philippine Fashion Week debut with a Spring Summer collection that offers sea-side glamour and earthy appeal while staying true to its clean and casual vibe.

Providing essential and timeless fashion for all, the new collections, Holiday Cruise and Linen Story – up the Spring Summer 2014 ante with nautical elements, updated chambrays, summer linens and oxfords in crisp pastel palette.

All aboard cruise lines with posh beaches for stop-overs, Holiday Cruise is inspired by luxurious travels and sandy shores. Starting with a selection of Breton tops both for male and female paired with oxford and linen shorts, the look is reminiscent of the easy French Riviera fashion. The nautical theme sails on with a plethora of chambrays and various fabrics like Tencel® offered in a range of washes and prints from heavy indigo to washed-out shades. Transitioning from the blues to a more summery palette, lightweight oxford shirts complete the Holiday Cruise collection. In solid chalky hues, the shirts look smart under a cotton blazer or worn as is. A few dresses add some feminine touch to the entire collection, while male polos with pieced patchwork keep the preppy charm.

Linen, a Giordano summer staple, will get a new lease on life with vivid prints and colors in the Linen Story collection. Taking its roots from traditional Aztec, Navajo and Nomadic elements, the first part features tops, dresses and bottoms in such graphic prints. The collection shifts from an earthy side to a burst of color in the form of button-down shirts in pure linen and cotton blends. Splashes of bright female tops and dresses also add punch to the story. Cool and soothing to the eye, Summer Blues will cap off the entire Linen collection. Navy, indigo and powder blues will take center stage in an array of linen button-down shirts, pique polos and dip-dyed female tops and dresses.

Along with our wardrobe essentials like polos, solid tees, button-down shirts, jeans and khakis, Giordano’s SS2014 collections offer a fresh spin to its product selection that cater to different fashion sensibilities.
Go to Giordano Philippines fanpage on Facebook or follow GiordanoPH on Twitter and Instagram for more updates.

Giordano Philippines Debuts on Philippine Fashion Week

Giordano debuts on the runways of Philippine Fashion Week with a sneak peek of their
Spring Summer 14 collections. This Saturday, October 26, 2013 at the SM Mall of Asia
Main Atrium, Giordano’s new collections – Holiday Cruise and Linen Story will bring
some fresh summer vibe on the catwalk with 85 looks featuring nautical elements,
updated chambrays, summer linens, oxfords in crisp pastel palette and an array of
colorful basics. Live beats provided by DJ Callum David, a.k.a. DJ Vinimal will set the
show sailing on a breezy summer cruise.

A pop-up exhibit, open from 12 noon until 9 in the evening, will give the guests
something extra to look forward to. Staged in a nautical themed store, guests can soak
up on the seafaring vibe of Giordano. Furthermore, fashion bloggers will get to show
their eye for fashion by their personally-styled mannequins which will be exhibited at
the booth. Fashion fans and followers will get the chance to meet these bloggers at
certain times throughout the day: Aisa Ipac, David Guison, Alyssa Lapid, Tracy Ayson,
Kookie Buhain, Mikyle Quizon, Dani Baretto, Miko Carreon, and Enciso sisters, Vern and
Verniece.

Also part of the exhibit will be a showcase of World Without Strangers prints done by
local artists, Soleil Ignacio, Chi Chi Monster and Barry Ambrosio. Giordano will be giving
away 45 shirts featuring these ironed-on prints.

Not to miss out on this happening event, a Twitter/Instagram booth will also be set up
on the pop-up exhibit. Anyone can join and post photos using the hashtag
#GiordanoPhFW and get photo print outs for free! Freebies await those who stay
connected to Instagram or Twitter during the event.

In addition to all that, sweet discounts will be given to shoppers on the day of the show.
Special discount coupons will be distributed at the pop-up exhibit which will give 20
percent off on all regular-priced items. Meanwhile, privilege card holders will get 15
percent off and walk-in customers will get 10 percent off.

For invites to Giordano’s show, keep a close watch online and follow Giordano
Philippines on Facebook, Instagram and Twitter.

GIORDANO sailed into a successful debut at Philippine Fashion Week

Giordano made a successful debut at Philippine Fashion Week in front of a packed Mall of Asia Main Atrium. Giordano’s Spring Summer 2014 collection offered seaside glamour and earthy appeal while staying true to its signature clean and casual vibe.

The show opened with the Holiday Cruise collection where they paraded a selection of Breton tops that were paired with oxford and linen shorts, echoing the French Riviera vibe. The nautical theme continued with chambrays and various fabrics like Tencel that come in a range of washes and prints from heavy indigo to washed-out shades. Lightweight oxford shirts in summer colors capped the collection.

It was then followed by the Linen Story collection featuring tops, dresses, and bottoms with traditional Aztec, Navajo, and Nomadic-inspired prints. The collection then shifts from an earthy side to a burst of color in the form of button-down shirts in pure linen and cotton blends. Bright female tops and dresses were also thrown in to add interest. Summer Blues capped off the entire linen collection with cool soothing blues in the form of linen button-down shirts, pique polos and dip-dyed female tops and dresses.

Celebrities from showbiz, sports, and the social scene lent their support and added pizazz to the already much-anticipated event.

Giordano on Philippine Fashion Week Spring Summer 2014

Giordano will now join the catwalk at Philippine Fashion Week Spring Summer 2014. Watch out for the hottest and newest collection of Giordano. They will unveil their new trend for next season. Watch out for the doses of nautical elements, updated chambrays, summer linens, and oxfords in crisp pastel palette. Capture summer breeze on the runway with our fresh take on the basics at the Philippine Fashion Week Spring Summer 2014.