Giordano made a successful debut at Philippine Fashion Week in front of a packed Mall of Asia Main Atrium. Giordano’s Spring Summer 2014 collection offered seaside glamour and earthy appeal while staying true to its signature clean and casual vibe.
The show opened with the Holiday Cruise collection where they paraded a selection of Breton tops that were paired with oxford and linen shorts, echoing the French Riviera vibe. The nautical theme continued with chambrays and various fabrics like Tencel that come in a range of washes and prints from heavy indigo to washed-out shades. Lightweight oxford shirts in summer colors capped the collection.
It was then followed by the Linen Story collection featuring tops, dresses, and bottoms with traditional Aztec, Navajo, and Nomadic-inspired prints. The collection then shifts from an earthy side to a burst of color in the form of button-down shirts in pure linen and cotton blends. Bright female tops and dresses were also thrown in to add interest. Summer Blues capped off the entire linen collection with cool soothing blues in the form of linen button-down shirts, pique polos and dip-dyed female tops and dresses.
Celebrities from showbiz, sports, and the social scene lent their support and added pizazz to the already much-anticipated event.