Monday, October 28

Lee Jeans: the power of curiosity

2014 is a milestone year for Lee as the brand celebrates its 125th year. As a fitting way to usher this significant year, Lee unveils its Spring/ Summer collection that leverages on one of its key strengths – curiosity.

Inspired by the urban streetscape of New York City, Lee’s latest collection displays re-engineered construction paired with experimental treatment to conventional denims. The pieces highlight the many possibilities of denim engineering, resulting to a look that is as diverse and edgy as the Big Apple.

The Lee Stretch Deluxe, one of Lee’s latest lines for 2014, brings out the shapely curves of women in an innovative design fused with technology for a leaner and more flattering fit.

A rich product heritage and a never-ending fashion curiosity make Lee a brand to reckon with in the world of the timeless denim.

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